Times have drastically changed from now and the time our parents attended college. When our parents were our age they didn?t have those lightweight laptops to bring to class to take notes on. They didn?t have smartphones or even cell phones to call home or text their friends when they were bored in class.
But us college students nowadays are much luckier. We have all those things that make our lives much easier day in and day out. And for most of it, we have Apple to thank for that.
Apple has been extremely successful and have monopolized ever since the release of the very first iPod. But why is Apple so successful? Well, I came up with some good reasons of why Apple has taken control over the world of electronic devices. And business majors, these tips could be meaningful for you in the future.
So why is Apple so successful in selling the top of the line electronic devices? Well, for starters their products are easy to use and easy to handle. Steve Jobs insisted this on all Apple products. Each iPod, iPhone, iPad is made so that even the most unsavvy technology person can learn how to use it. Even though Apple is always releasing new and improved versions of the iPhone or iPod with more features on it, keeping them easy to use can be a difficult task. But the workers at Apple make sure each updated version is easier to use than the previous. If not, customers will go back to the old and Apple would lose money.
Apple doesn?t make new products; it makes better recreations of an already existing product. For example, Apple didn?t come out with the first smart phone, they recreated it to make it better, and this is when the iPhone came out. Apple didn?t make the first tablet; they recreated it to make it better than the ones already for sale. This is when the iPad came out. Now, according to Time.com, Apple owns 70 percent of the profits for smart phones and 85 percent of the profit for tablets. Apple will only recreate products if they can make them better than the already existing product.
Another reason why Apple has had such great success is because they are always ahead of the game and other competitors. Think about it- when the very first MP3 player went on sale, Apple was signing off on the iPod which would have more and better features than the MP3 player had. When the very first MacBook came out they were working on ways to make it better for the future with the iPad and Macbook Pro. Staying ahead of your competitors is the key to retail success because their product will always be the best on the market.
So think about it. How many people on campus to you see with smart phones that aren?t iPhones, or computers that aren?t Macbooks, or even tablets that aren?t iPads? Probably not many because Apple has taken over the game.
Carroll is a junior majoring in English from Salem, Conn. Follow him on twitter @BCarroll91.
Source: http://kansan.com/opinion/2012/10/14/carroll-recreation-the-key-to-apple-success/
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