RIM: It's okay, we have superheroes

It's a common human trait that, when faced with a series of calamities, the brain will retreat into a fantasy world in which everything is the exact opposite of reality. Could this be the inspiration for RIM's four new cartoon characters, which the company hopes will spread its "Be Bold" marketing message? The pattern certainly seems to fit. From left to right: there's GoGo Girl, who "saves the day with a brilliant strategy" (translation: we don't have a strategy). Then comes Justin Steele, who's "always ready to stick up for his friends" (translation: we don't have friends). Trudy Foreal "isn't afraid to call it as she sees it" (translation: our shareholders are complaining). Finally, the adventurous Max Stone is "able to jump out of a plane" (translation: we're going to crash).

Update: RIM has provided a little update stating that this is "not a new ad campaign." Still, it's fun to imagine what might have been.

RIM: It's okay, we have superheroes originally appeared on Engadget on Tue, 31 Jan 2012 08:10:00 EDT. Please see our terms for use of feeds.

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